To every one I've worked with, even YOU, I make sure nothing fail in my hands😁.
👋 Hi, I'm Siji, a Digital Product Designer with 3 years of experience. With a strong focus on user-centered design, I strive to bridge the gap between business goals and user needs, delivering products that drive engagement and revenue growth.
I also love learning, connecting and exploring new ideas and latest technologies.
I’ve worked on multiple projects ranging from personal, to clients to companies projects.
I’ve also worked in diverse industry relating to designs, industries like e-Commerce, Fintech, Aggrotech and Saas;
Before my design career began, I use to be a frontend developer so I understand technical feasibility of a product development lifecycle 😀.
When I’m not creating designing, you can find me watching a series or cracking jokes( Yeah! I am funny😁)
I'm based in Lagos, Nigeria (open to relocate). I'll be excited to hear about your project.
Lead Product Designer
● Spearheaded the design vision for innovative & social SaaS mobile and web platform that empowers the African diaspora to reconnect with their roots by joining various communities based on preference, find new friends, attending events, buying and selling items based on current location.
● Built and maintained design system & style guide that ensures consistency and efficiency in the design process across all screen sizes.
● Mentor and guide junior designers, fostering a collaborative and creative work environment.
Product Designer
● Redesigned a leading online gift store, transforming it from a generic shopping platform to a personalized gifting experience.
● Developed a modern and intuitive B2B dashboard interface that facilitated easy navigation, product upload, and personalized gift curation for businesses.
● Conducted user research to understand customer needs and pain points, identifying a desire for more engagement, customization, and emotional connection in the gifting process.
UI/UX Designer
● Led solo design effort to design a user-friendly interface for Human Resources Management Software, increasing user satisfaction by 25% as measured by post implementation surveys. Managed HR functions encompassing employee data management, recruitment, employee engagements, and trainee modules.
● Conducted in-depth analysis of 50% of user behavior data and facilitated focus groups with 20% of target users to inform product roadmap and design for a SaaS platform offering streaming, travel, e-commerce, and financial services. Increased platform engagement by 30% within the first quarter of launch.
● Established a highly collaborative process, resulting in 15% reduction in design development cycle time, by working closely with product managers and developers on a fintech mobile application enabling peer-to-peer transfers, e-commerce purchases, and financial services.
Bsc Computer Science (Second Class Upper)

Once again, I'm Siji!
How I can help you?
Looking for a designer to help bring your vision to life? I would love to hear from you. Currently taking on new website design and brand projects.