To every one I've worked with, even YOU, I make sure nothing fail in my hands😁.
👋 Hi, I'm Siji, a Digital Product Designer with 3 years of experience. With a strong focus on user-centered design, I strive to bridge the gap between business goals and user needs, delivering products that drive engagement and growth.
I also love learning, connecting and exploring new ideas and latest technologies.
I’ve worked on multiple projects ranging from personal, to clients to companies projects.
I’ve also worked in diverse industry relating to designs, industries like e-Commerce, Fintech, Aggrotech and Saas;
Before my design career began, I use to be a frontend developer so I understand technical feasibility of a product 😀.
When I’m not creating designing, you can find me watching a series or cracking jokes( Yeah! I am funny😁)
I'm based in Lagos, Nigeria (open to relocate). I'll be excited to hear about your project.
Product Designer
● Crafted a website redesign that speaks directly to visitors aspirations. Using clear CTAs, streamlined navigation, and a compelling value proposition that guide visitors seamlessly towards data analytics bootcamp enrollment which resulted into 44% signups.
● Conducted thorough interviews with data analysts to gather insights on their specific requirements and pain points to: Design marketing dashboard focused on campaign performance, ROI metrics, and audience segmentation visuals.
Design sales analytic dashboard that prioritized sales pipeline, conversion rates, and customer acquisition cost analytics.
Craft intuitive interface for HR Management dashboard that emphasise employee performance metrics, retention rates, and diversity analytics
Product Designer
● Redesigned a leading online gift store, transforming it from a generic shopping platform to a personalized gifting experience.
● Developed a modern and intuitive user interface that facilitated easy navigation, product exploration, and personalized gift curation.
● Conducted user research to understand customer needs and pain points, identifying a desire for more engagement, customization, and emotional connection in the gifting process.
UI/UX Designer
● Led solo design effort to design a user-friendly interface for Human Resources Management Software, increasing user satisfaction by 25% as measured by post implementation surveys. Managed HR functions encompassing employee data management, recruitment, employee engagements, and trainee modules.
● Conducted in-depth analysis of 50% of user behavior data and facilitated focus groups with 20% of target users to inform product roadmap and design for a SaaS platform offering streaming, travel, e-commerce, and financial services. Increased platform engagement by 30% within the first quarter of launch.
● Established a highly collaborative process, resulting in 15% reduction in design development cycle time, by working closely with product managers and developers on a fintech mobile application enabling peer-to-peer transfers, e-commerce purchases, and financial services.
